“This year’s findings confirm that sustainability is no longer just a trend, it’s a business imperative,” said Armand Schoonbrood, Mondi Group eCommerce COO. “Consumers are demanding tangible action from retailers to reduce their environmental impact. At Mondi, we are proud to support customers with innovative, sustainable eCommerce packaging and paper solutions that meet consumer expectations and help our partners to build trust, loyalty, and long-term value in the eCommerce space.”

Adding to this, RetailX Chief Editor Ian Jindal, commented: "The findings of this year’s survey show that sustainable eCommerce packaging has become more than a preference – it’s now a consumer expectation. Transparency, innovation and credibility in sustainability efforts are vital for retailers to maintain trust, loyalty, and relevance in a rapidly evolving market.”

Emerging trends and insights

A surge in online shopping: key insights for retailers

• Online shopping frequency soars: 71% of consumers shop online monthly, up from 56% last year.
• Spending remains stable: 1 in 4 consumers spends €120–€290 per month.

Packaging that drives loyalty: what consumers value most

• Protection is key: 95% of consumers prioritise protective packaging.
• Sustainability demand grows: 80% insist on environmentally conscious or recyclable packaging.
• Unboxing matters: 59% say packaging influences repeat purchases; Gen Z (71%) values aesthetics and recyclability.

From promises to proof: why transparency matters

• Sustainability skepticism: only 50% trust online brands' eco claims.
• Sustainable packaging boosts brand perception: 90% favour brands using recyclable, right-sized eCommerce packaging.

The full Mondi Group eCommerce trend report 2025, including detailed insights into consumer behaviour, packaging innovations, and sustainability expectations is available in English here.